Product & sales strategy must co-evolve together.

  • :keycap_ten: partition: have a clear (yes/no binary) definition of “target audience”
  • :bar_chart: scoring: have clear sales metrics (e.g. percentage of contacted prospects resulting in contracts)
  • :arrows_counterclockwise: focus: iterate on both of the above
  • :confounded: complexity: KISS keep it simple, stupid
         when doing the above